Become a Kerry Ambassador

Engage with international counterparts, enhance your profile and contribute to rebuilding the Kerry visitor economy through a collaborative, progressive and positive initiative.

Could you be a Kerry Ambassador?

  • Are you an active member of an Association, Federation, Society, Business Network or Sporting Organisation?
  • Do you attend national or international events which could be held in Kerry?
  • Could you influence which host country or Irish destination is chosen for future events?
  • Does your organisation hold incentive (sales reward) programmes, executive retreats, board meetings, team building, planning days or product launches?
  • Are you interested in bringing a national or international conference or event home to Kerry?

If the answer to any of the above questions is YES, how would you like to become a Kerry Ambassador and receive support to shine on an international stage, highlight your discipline, enhance your reputation, promote your work and earn recognition from your peers by bringing a business event home?

Anyone can be a Kerry Ambassador

Ambassadors are experts in their field and the key trait that all ambassadors will have in common is a positive emotional bond to Kerry or the aspirations of the County.

Typical ambassador backgrounds include business leaders, senior medical practitioners or administrators, scientists, academic leaders (all fields), political and social leaders and opinion formers, writers or commentators, and celebrities. Ambassador-led conferences will generate substantial economic impact for Kerry and raise the profile of Kerry’s institutions, associations and research areas.

You are influential so please use your influence!

We seek to recruit ambassadors who are specialists in the following key sectors for Kerry:

Agri-Food | Agtech | Biotech | E-Commerce | Education & Edtech | Engineering Services |  Film & Creative | Fintech & Financial Services | Food & Drinks Processing | Health & Wellness | Manufacturing | Medical/Pharma | Software & IT | Tourism |  Sport

If you think you have the potential to host an business event in Kerry or can motivate someone who can, we are here to help.

What is the Kerry Ambassador Programme?

The Kerry Ambassador Programme, managed by KCB, in partnership with Fáilte Ireland, Kerry Tourism Industry Federation, Kerry County Council, Kerry SciTech and Prosper Kerry offers the partnerships and support necessary to inspire and enable individuals to host prestigious national and international conferences and events in Kerry.

Business events are playing a critical role in helping Kerry and its economy to recover from COVID19 and are an integral part of raising Kerry’s profile as a global business hub. Delegates at Kerry events deliver more to Kerry’s economy than just money – they deliver ideas, knowledge, connections and innovation. So, it’s not just about tourism and revenue growth, we should also be looking at how these business events will be able to shape our County.

Not only do business events bring essential business to our restaurants, hotels, venues and cultural attractions, they generate new business opportunities which in turn bring new investment projects and jobs to the County. As a result, business events, both big and small, are key to Kerry’s success in trade, investment, employment and positive social progress.

The programme provides relevant, impartial assistance and financial support to Kerry Ambassadors at every stage of the event, from the initial bid to marketing and promotion.

How does it work?

At Kerry Convention Bureau, we understand that the prospect of inviting your national or international association, society or organisation to consider Kerry for a future business event may be a daunting task.

We are here to assist you and provide guidance and one-on-one practical support every step of the way. We will help our valued Kerry Ambassadors by:

  • Researching the viability of hosting a meeting in Kerry
  • Providing expert support and advice on bidding for and winning conferences
  • Connecting to Fáilte Ireland Business Events financial supports
  • Hosting site inspections with member properties and venues
  • Assisting with event delivery through a variety of complimentary services


Key supports include:

Bid preparation and presentation

  • Researching the viability of hosting a meeting in Kerry
  • Providing expert support and advice on bidding for and winning conferences
  • Introduction to Professional Conference Organisers (PCOs) who can manage the bid process for you
  • Financial funding to assist with the preparation and the travel involved with bidding for an international conference
  • Letters of invitation/endorsement to support the bid document
  • Sample bid documents
  • Image libraries & award winning videos
  • Sample presentations

Site inspection hosting

  • Fund and co-ordinate site visits for your key decision makers. Site visits cover meeting facilities, accommodation, social programme options.

Event support fund

  • Financial contribution towards your event which can be used for marketing to encourage a strong delegate turnout
  • Marketing at preceding conferences

* Please note, thresholds apply for financial support

From the initial bid to the event itself, Kerry Convention Bureau and Fáilte Ireland will work hard to support Kerry Ambassadors to deliver successful events and provide unique experiences for attendees.

Why become a Kerry Ambassador?

There are many notable benefits associated with becoming a Kerry Ambassador

  • Raising the profile of their work amongst their peers, nationally and internationally
  • Being recognised as a leader in their field of expertise
  • Establishing a platform for research projects and international collaboration
  • Contributing to an organisation’s strategic aims
  • Generating economic benefits and profile for Kerry
  • Increase exposure of Kerry and Ireland as an area of academic/scientific excellence
  • Play a vital role in securing business that delivers direct economic benefit to the region
  • Create awareness of Kerry as a world class tourism destination
  • Underpin and stimulate improved access via Kerry Airport, creating positive momentum for future growth
  • Enjoy free and practical support from Kerry Convention Bureau and Fáilte Ireland every step of the way

If you can attract business events, big or small, or can encourage key influencers in your network to do so, please join and support the Kerry Ambassador Programme now.

Contact us today on

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