Creating legacy outcomes with innovative and creative Corporate Social Responsibility options
15 October 2018
Corporate Social Responsibility is defined as a commitment to contribute to the economic, environmental and social sustainability of a community. The Kerry Convention Bureau (KCB) believes passionately in the way Corporate Social Responsibility (CSR) initiatives can enhance Business Events and has seen first-hand the positive mutual benefits that such activities can bring when organisations choose to integrate a CSR component into their conference, incentive or event when held in Kerry.
To develop available options for groups visiting Kerry, KCB launched a CSR partnership with Kerry Parents and Friends Association (KPFA) in March 2018. KPFA support families of people with an intellectual disability across the region of Kerry. It provides Residential and Day services together with Respite and Home Support, Training for Life, Community Integration Programs and individualised services for more than 200 adults.
In celebration of this new partnership, Kerry Convention Bureau (KCB) were delighted to incorporate a CSR element in to its recent destination familiarisation programme and use this activity to raise money for KPFA which could go towards purchasing items needed to furnish their community houses.
The programme held in September showcased a range of engaging activity options for event planners bringing meetings, conferences and events to Kerry including the launch of Go Team Killarney, a bespoke teambuilding activity offered by the bureau’s newest member Orangeworks. This interactive treasure hunt around Killarney Town was tailored to incorporate Kerry Convention Bureau members, demonstrate event and accommodation infrastructure and capacities and included a series of challenges where for each challenge completed, the teams were awarded points which generated a total of €350 to be donated to KPFA.
KCB Sales Manager Becky Hargrove recently met with Marie Linehan, Chief Executive of KPFA to present the cheque.
CSR engagement can make a real difference to a community by bringing about positive change and leaving lasting legacies”said Becky Hargrove, ‘When event planners include CSR into their event programs, it provides delegates with an unforgettable opportunity to engage with the local community and give something back. KCB were delighted to be able to use the inaugural launch of Orangeworks Go Team Killarney product to put a spotlight on CSR and highlight the creative, engaging and meaningful ways this can be undertaken for events being held in Kerry as well as delivering a tangible legacy outcome from the weekend for our partners at KPFA
As a region, Kerry has a proven track record at boosting delegate attendance due to its destination appeal. We are extremely pleased to now be able to add availability of engaging and meaningful CSR options to the list of reasons why event planners should consider Kerry for their next event
To find out more about our CSR partnership and specific details on the types of activities available, click here