The GDS-Index is the world’s leading sustainability performance benchmarking and improvement programme, designed to make business and leisure tourism industry more sustainable. Its mission is to engage, inspire and enable destinations to become more sustainable places to visit, meet and thrive in.
Originally established to help destinations, event planners and business events suppliers to drive and recognise sustainable practices in the business events industry, the remit and criteria has now been expanded to encompass leisure tourism. As such, KCB collaborated closely with both the Kerry Tourism Industry Federation (KTIF) and Kerry County Council (KCC) on its 2021 submission, which included the creation of the Kerry County Sustainable Tourism Strategy 2021-2023, designed to provide an ambitious framework from which the county can accelerate performance and place sustainability at the heart of its tourism recovery and growth plans.
Scoring 74% out of a possible 100%, Kerry’s sustainability performance was evaluated based on the county’s environmental strategy and infrastructure, social sustainability performance, industry supplier support and KCB’s strategies and initiatives.
With support from Failte Ireland, Kerry first participated in the GDS Index in 2018, and has improved upon its ranking each year, with this latest result taking it from #20 to #13.
The 2021 submission referenced initiatives to improve sustainability within Kerry including:
Creation of Kerry County Sustainability Strategy aligned with the UN Sustainable Development Goals
Sustainability and Green Procurement Policies in place for both KCB and KTIF
Comprehensive sustainability information available on Kerry Convention Bureau website to support hosting a sustainable event in Kerry
Comprehensive sustainability information available on Discover Kerry for visitors to enable them to make ‘green choices’ when visiting Kerry for leisure
Roll out of 3rd party accredited Fifty Shades Greener Green Business Programme with 14 Kerry Hotels signed up
Demonstrated uptake across hospitality sector to reduce emissions and single use plastic, introduce energy reduction measures and electric vehicle charging points etc
Local initiatives such as Cup to Earth, Killarney Urban Farm
Corporate Social Responsibility activities for visitors that include environmentally proactive options such as building bird boxes and beehives
For more information on how you can make ‘green’ choices when holding a meeting in Kerry, talk to us today.